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FAQs

Why do organizations like EWG recommend Reverse Osmosis instead of ozone systems?

Reverse Osmosis has been the gold standard recommendation for decades — and for good reason. It's well-studied, widely available, and effective at removing contaminants. Organizations like EWG recommend what they know and have data on.

Our patent-pending Advanced Ozone Technology is different. Ozone water treatment has been trusted by municipal water facilities across 42 states for large-scale purification for years — but we are among the first companies to engineer that same technology down to the scale of a residential home system.

Because residential ozone purification is new, independent organizations haven't yet had the opportunity to evaluate and endorse it. We have enormous respect for EWG's mission and are actively working to get our system in front of them and other leading health and environmental organizations. We believe the science speaks for itself — and we look forward to the day their data reflects it.

Whole home water filtration and pool water purification powered by Advanced Ozone Technology.

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Disclaimer: Soft Pure Water systems are water treatment and sanitation devices intended to improve water quality. They are not intended to diagnose, treat, cure, or prevent any disease. Any references to ozone relate to its use as a water treatment and sanitation process. Statements regarding health or wellness have not been evaluated by the U.S. Food and Drug Administration.